GETTING STARTED WITH SEO: KNOWING HOW TO BE PATIENT

The SEO is not a magician. He cannot change the search engine results as he pleases. This statement is all the more true with Google, which is not only demanding but which also modifies its algorithm as it sees fit.

On the other hand, the SEO can improve the SEO of your website if the project is carried out in partnership, over the long term, and above all, with patience. He will provide your site with his skills and expertise to implement all the methods and techniques that ultimately allow you to reach the first page or even the first position in the search engine results!

SEO TAKES TIME

A good referencing results from several factors, in particular of the current state of the Internet site, which must be referenced. Does Google penalize him? Are some pages already optimized? Have some SEO methods been used before? You should know that the technical problems weigh as much in the balance as the content! This is why it is essential, first of all, to correct any technical issues with the site. This process takes some time and is accompanied by the intervention of a developer, but it is essential to improve the positioning of a website subsequently.

Unlike paid acquisition techniques (like Google Ads), which promise immediate results, SEO takes time. It’s long-term work. Its advantage? Once the objectives have been achieved, the positions remain stable. You have to see SEO as an investment and not as an expense. MavenUp Creatives provides special SEO Services in Lahore and helps businesses outrank their competitors in no time.

Unfortunately, Google’s ranking is subject to many fluctuations. The SEO of authoritative sites can move and influence the positions of smaller sites, especially on very competitive keywords. This is why it is easier to position yourself on a multitude of long-tail keywords.

It is strongly recommended to avoid too fast techniques. These may improve SEO in the short term. On the other hand, they can hurt the SEO of the site in the long run.
If your SEO only uses White Hat methods, your website is likely to have more lasting positioning.

 HOW LONG DOES SEO TAKE?

This question does not receive an official answer. And yet, she comes back very regularly! To answer them, it is essential to carry out a complete audit of the current state of the site. The time required varies depending on the type of website and the industry (and therefore, the keywords).

The “big sites,” that is to say those who have more than 1000 pages in the index on the request site: “…”, benefit from full visibility. Provided that the pages are correctly optimized and that the meshing is well-executed, the more pages the website contains, the more it can position itself on keywords, and the more comfortable and faster it will be to obtain good results in terms of natural referencing and therefore qualified traffic.
A thematic page positioned on a long-tail keyword will reach the first results faster (about one month), than a more general page posted on a competitive keyword (3 to 6 months depending on the sector of activity).

Those new to the internet, i.e., those with a history of less than one year in the Google index, receive special attention. Please note, the analysis period is relatively short: only a few months! If the site does not move during this period, Google will move on … Too low activity when exiting a website, can hurt positions, which can, therefore, stagnate or even decrease. If your site is recent, to have concrete results in terms of referencing, you will have to prove its legitimacy in the sector and about competitors (in terms of accuracy, quality, and timeliness) by arriving with power on a keyword competitive.

If your website is older, that is, it has been indexed by Google for at least five years, that does not mean that Google will favor it. A more former site will rank more easily in search engine results if it is regularly updated and contains many pages. On the contrary, if it hasn’t changed for a very long time, it will be more difficult to position yourself well. The referencing of an old website, therefore, depends on its animation.

THE CRITERIA ON WHICH TO BASE THE ASSESSMENT OF THE TIME REQUIRED

In addition to the current state of the site, when you decide to work on its SEO, the keywords are decisive to know the time necessary to improve the positions of the pages of a website.

Priority keywords, expressions usually composed of 1 to 2 words, are the ones that generate the most traffic in terms of quantity, but with the least public attention. They are often relevant for positioning a home page of a website, a generic page which then makes it possible to direct the Internet user to the pages which are likely to interest him. To assess the time needed to position yourself on a priority keyword, it is necessary to base oneself on the competitive aspect of the keyword, as well as its attractiveness in terms of conversion.

Secondary keywords, or long-tail phrases, which contain around 3 to 5 words, generate higher-quality traffic to a site. They should not be overlooked. Here, a content strategy is welcome: the more content there is, the more long-tail expressions can be integrated.

 IN CONCLUSION…

It is above all necessary to take stock of the current state of a site, to identify the time needed to improve its natural referencing. Correcting technical errors on all pages of the site, redesigning or improving content and setting up or strengthening a link strategy are SEO techniques that take time and involve patience, to be sure to have a beneficial result.

It is often not necessary to focus only on the place of your website in the results of Google. It is more relevant to take an interest in the number of visits, the conversion rate, the ratio of known vs. unknown users… The important thing is to take the time to assess the situation accurately, to plan a strategic SEO approach in the short term, and in the long run, to set realistic objectives … And above all, since natural referencing works on a case-by-case basis, it is essential to exchange regularly with your 1st Position expert!