If there is no magic formula to be perfectly referenced by Google, there are, however, good practices that will ultimately allow you to obtain very good results. Here are some essential steps.

Do a search, and you’ll find hundreds of articles quickly about how to customize your site for good natural reference (SEO). You will read standards, which are the fundamentals. These practices should now be an integral part of any web development. Your site will thus be able to start on solid foundations and consider the development of its notoriety with serenity.

You want to learn how to play with Google. But above all, what you want to know first and foremost is ” how to handle search engines nicely “? You want to step out of the unknown, attract more visitors to your site and ultimately strengthen your growth. What is this secret to stand out at the top of Google?

Let’s be honest from the start, no one is in the “gods” secret. This is the hard truth. There is no magic formula. Why? Because the companies that run these search engines work with little geniuses who continuously improve their algorithms and penalize any attempted manipulation detected. Any Black Hat technique is to be avoided if it is known and discovered. You might get very good results in the short term, but you also risk being severely punished. The engine gives you good advice on how to avoid penalties and how to evaluate and choose a professional SEO services in Pakistan.

A real SEO agency or consultant will never promise you great results tomorrow. Rather, it will be a strategy consistent with your business and marriage with the engines that will be put in place. If the fundamentals of SEO are respected, it will always start with the techniques that you will discover.

Think like your customers, not like a driver

Make sure your site’s content relates to your activity, business, and services. Think about what someone interested in your products and services would be looking for.

Say you want a new computer. Unless you already know which brand you want, you’ll be looking for its name directly. Therefore, when you create a site or a page, do not forget to mention the name of your product, its brand, and your company name.

What if you don’t know exactly what to look for? You will indicate:

  • Cheap desktop computer
  • Office laptop
  • Desktop computer comparison

These are the themes that must be described on your site. Quantity matters, but above all, it’s the quality that counts. It is therefore best to have a specific page on each topic.

What are the fundamentals of web referencing?

The basics of web referencing can easily be set up. The hardest part is writing quality, relevant content for your customers. See how to structure your content so that it also piques the curiosity of Google.

1. Title of your page

This is the phrase shown in the tab at the top of your browser. It is also called the title.

Today is the first factor to optimize for your SEO. Therefore, remember to use your keyword there. Keep your title concise and easily understood. This will prompt the click.

Except possibly for your home page, never start your title with your business name. If you want your page X to be found, start by putting your keyword as far upstream as possible from your title. Indeed, the Internet user and Google consider its beginning to be more important than its end. In general, if you want to use your business name, indicate it at the end of the title.

Engines display between 60 and 70 characters. Make it possible to understand what your page is about with what is displayed in this space.

2. Meta Description

The description has not been taken into account for your natural referencing for many years. But, it is still regularly displayed in engine results. Speak 100% to your customers. You have more space there than in your title to describe your content. Include a teaser that will encourage the user to click to read your page.

Always include a description specific to the content of your page. Do not put the same description on all your pages. Google doesn’t like duplicate content and this is bad for your SEO.

3. Headings h1, h2 … h6

The h1 to h6 tags are the titles and subtitles of your content. They structure your text. It is thus better understood by engines and readers, who hover more than they read.

The vocabulary used in your headlines is considered by Google to be more important than your paragraphs. The title h1 is the most important and the terms which are included there benefit from a better referencing. Then, glass the titles h2, then h3, then…

You don’t have to use all of these heading levels for necessity. Just make sure you only use an h2 title after your h1, an h3 only after an h2 …

4. Bold

If you place a word or phrase in bold and surround it with tags, it gets more attention from the engines. By means of these tags, you facilitate reading, emphasize essential elements and strengthen your referencing on these elements highlighted in bold.

Do not indicate everything in bold, as the effect would then be zero. Do it with discernment. First of all, think about hooking the reader.

5. Internal Link Anchor

Internally on your site, make sure that your links are descriptive of their landing page. The environment of this link must also deal with the subject. Avoid “Click here” style links that do not provide any description on the landing page.

6. Image Description

The engines say they can “read” the images, but their technology is not yet fully developed. And anyway, it will never be as much as the written text. The environment of your image indicates what is there. But your image itself should be optimized. State explicitly:

  • Name of your image. An image called “95367656_b-769×382.jpg” doesn’t say anything about what it is. Wouldn’t a name like “start-referencement-web-2017.jpg” be more explicit?
  • Alternative text, with an ALT tag. This attribute is taken as follows: <img alt = ‘description of your image’>. This attribute adds weight to your image.

Bonus, e-readers for visually impaired or blind people read this attribute vocally instead of the image. If you use your keyword in your image name and in your ALT tag, you will also be able to see this image directly in Google results.