The development of the Internet as a disproportionate information device is reflected in the design innovations that have changed the appearance of the World Wide Web over the years. Above all, the mobile revolution has forced web designers to rethink their design radically. Today, they are supposed to present a site that fits on the smallest screens without forgetting valuable information. But also at a more specific level of Web design, new trends can be observed again and again, which already today determine the Internet of tomorrow. We present 9 of these trends to you so that you are well prepared for modern web design in 2020. Design your website with Web Design Company in Pakistan for better UX/UI.

Summary

  • What does web design mean in 2020?
  • Trends and counter-trends in web design
  • Nine web design trends to take center stage in 2020
  • Web design trends: on the way to success

What does web design mean in 2020?

The new need is called user comfort; that is, the usability of web offers. The key to this trend is the one that is so important for the mobile market: responsive web design, which favors technical flexibility by taking into account the user terminal. Modern website design, therefore, means that it effectively “responds” to the user’s device and presents itself accordingly. Responsive website design is consciously designed with foresight in mind so that websites can confidently react to new systems or systems that were not previously familiar to them. Also, web designers are no longer developing just for browsers; many of the better-known website providers are making mobile use easier through their apps.

Trends and counter-trends in web design

Trends in web design rarely exist in a vacuum. They have adjacent trends as well as competitors leading a particular design element in a different or even opposite direction. Sometimes counter-trends develop from a reaction to certain movements when they become more and more apparent. Web designers often rely on a counter-trend to stand out today in the Internet landscape of tomorrow. Here are some examples of web design trends and corresponding counter-trends that we will also encounter in 2020.

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Trends

Counter-trends

Image Bank: Professional images from stock photo agencies that can be integrated into many websites are a secure option to enrich your website design.

Individual or authentic images: they play the card of proximity and show what people and companies are like, to speak as directly as possible to visitors.

Symmetrical shapes: Box shapes, “flat grids,” for example, web pages designed strictly horizontally and vertically, make navigation easier, and are efficient to use. These pages follow the proven and familiar “rectangular” nature of HTML and CSS.

Asymmetrical shapes: experimental designs, innovative web surfaces that break with common conventions, and want to stand out through individualism and play.

One-page design so that all-important information is presented and grouped on one page, saving the user as many clicks as possible. It is better to let the user (more and more mobile) scroll through the information rather than click. Some standard layouts are gaining more and more acceptance, especially for businesses that operate digitally.

Nostalgia for web design trends that want to go back to the principles of the Internet surfaces of the 2000s (“Web brutalism,” minimalism, text) or to technically innovative menu bars and buttons that are still necessary to navigate the site, but which are not bulky for mobile use (hamburger menus, micro-interactions)

Colorful design: strong complementary colors and color gradients that give a website a certain cachet. Also, there is color symbolism or a deliberately used color association (blue for digital products, green for charities, pink for cosmetics, etc.)

The minimalism of colors and lots of white space to leave as much space as possible for the information communicated. Strictly two-color (“Duotone”) websites focus on user convenience and forgo the use of complex colors. In contrast, marks and symbols are often used to attract attention.

Nine web design trends to take center stage in 2020

Overall, web design continues to develop in the same direction than that established a few years ago: increased attention to mobile devices (responsive web design), easily accessible content, objective-oriented interfaces, and reactive or interactive user interfaces. At the same time, developments in the field of artificial intelligence are having more and more impact on web designers, as new technologies have become more accessible. What is certain is that the year 2020 will continue the various web design trends of the previous years and not fundamentally change the internet landscape. However, specific trends are converging towards a further improvement of the user experience on platforms that want to contribute today to shaping the Internet of tomorrow.

1st trend: speed/performance becomes even more important

Many other 2020 web trends start here. For example, growing minimalism in website design means that storage-intensive media are largely phased out, and formats that keep storage costs low are preferred. Long scrolling websites, which put all the necessary information on a single scrolling page, score points with the fact that the user only has to load this one and not several subpages by the after. The increasingly popular white space also means the absence of elements that could slow down the loading speed of a website.

Bottom Line:

The performance of a website has a direct impact on user experience. We must make the difference between the loading time felt and factual. Slowdowns are only a problem when users perceive them as such. Web designers, therefore, rely, among others, on the following measures to compensate for longer loading times.

Progress indicators

If the visitor has to wait, they should at least know how long. The progress bar doesn’t shorten the load time, but it can at least make it more tolerable if it’s designed excitingly. At the very least, the user should not be tempted to leave the site again if they are forced to wait. After all, the tolerance of the modern internet user has gotten smaller and smaller as connections have gotten faster.

Load key elements first

Websites should be programmed in such a way that “Above the Fold” content should first be searched for and displayed in the browser. These are the parts of the page that are visible without having to scroll. If this content is available, it does not matter to the user whether additional content (“below the fold”) will be loaded later.

Progressive jpeg

Images embedded in progressive JPEG do not accumulate top to bottom in the final resolution when loaded. Instead, it is the interlacing method, also known as the advanced display, which is used: A low-quality preview image is displayed first, and it is then gradually refined until the data for the desired image quality has been fully loaded.

2nd trend: CSS tips

CSS is a must-have tool for building websites, most of which owe their attractive design to the language of style sheets. CSS is continually evolving thanks to developers, who are always offering new possibilities to create exciting websites. The latest developments are mainly concerned with the flexibility of websites, which is particularly essential for the mobile internet, as images and other elements must be of the correct size regardless of the size of the screens.

CSS grids and flexbox

Since CSS3, the style sheet language has two techniques: Grid and Flexbox. Both of these methods make it relatively easy to create designs that fit the screen size. The distribution and scaling of the elements are handled by the intelligent system but also allows you to keep control of the whole. Web designers can indeed set minimum and maximum sizes

SVG

The SVG image format is not new, but it has advantages that are becoming more and more important: it guarantees a small file size, and it is very scalable, which allows it to be formatted with CSS and to be counted among the web design trends 2020. Since it is essentially an XML file format, the source code and the graphics themselves can be edited directly in the stylesheet language. This combination allows web designers to incorporate pictures that can adapt to the screen display, or even be changed now by users.

3rd trend: micro-interactions

Micro-interactions are a trend in UX Design in which selected small animation effects to accompany user interactions. This can, for example, result in a “like” button, which rewards the user with a movement effect or the vibration of the smartphone. For UX experts like Dan Saffer, these are the very details that make up the user experience.

4th trend: infinite scrolling

The motto “Mobile first” does not only apply to viewports and lossless display of web content on different devices. The trend towards mobile devices will have an increasing influence on web content in the future—one of the most critical developments in this context: the change from clicking to scrolling. In principle, the scrolling site is an old tradition. However, design concepts such as infinite scrolling or parallax effect continue to enjoy great popularity and therefore remain in vogue in 2020.

The infinite scroll

Infinite scrolling allows website visitors to access new content by scrolling instead of clicking. Once the end of a section of information is reached, the next one immediately follows. Social networks like Facebook, Instagram, Reddit, and Quora have long used this method to present content to users in a continuous flow of information. Users are faced with “endless scrolling” in blogs too, and this will continue to play a role in the future.

Web design trends: on the way to success

Web trends 2020 are all about usability. Besides, websites should be designed to be even more interactive in the future and allow fast and simultaneous access. The web content is not individually tailored for different devices but is optimized for cross-device presentation as part of a responsive design.