Search engine optimization, SEO

The SEO (or SEO), is designed to optimize a site so that it is analyzed by search engines. We first optimize the technical part of the site, its code, so that the language is understandable by robots from Google, Yahoo, Bing, Qwant, Duckduckgo, and their colleagues. This done, it is now necessary to optimize the content of the site, page by page, whether at the level of product sheets, or business pages, in order to position the most relevant pages on the requests most able to drain traffic and generate conversion. Finally, in a third step, a site will seek to acquire links pointing to its pages. This will show the robots the relevance of the site on a given theme, and therefore increase its authority. This is also a good practice to contact a Search Engine Optimization company.

Let’s see these different points in more detail:

Keyword strategy for effective natural referencing

Now that you know how your SEO content is written , you need to analyze the search methods of Internet users , their needs, and finally know how to respond to them via natural referencing , that is to say how to position your pages on requests. By doing this you will also realize that some queries are typed a lot on Google every month, and that many sites have therefore created content to position themselves there, so we analyze that the competition on these queries is strong. But you can also realize that certain requests will be abandoned by your competitors, while they can bring a significant traffic, and therefore conversion! These are opportunities that should not be missed. It is the job of our experts to detect this kind of requests, where it will be easier to position the relevant URLs, and more quickly, while tackling competitive requests, which will take more time no matter what. and work.

Quality content

If previously the number one criterion for positioning a site for Google was the number of links pointing to it, today this is no longer the case. Since the implementation of the different filters of its algorithm, Google has weighed the many SEO criteria differently that we have just spoken of. The number one criterion of SEO today is quality content. We have already explained to you that having the best content in the world but not crawling by search engines is no use. But once the site is technically optimized, it’s time to create that famous content. But then, how to create quality contentwill you tell me? Put yourself in the shoes of an Internet user. You have a problem, a need, you are looking for a solution. If this is the case, and it surely happens to you plenty of times a week, what kind of content are you happy with? For example, avoid putting too much emphasis on your company, your business, it could be considered a clumsy commercial approach. Conversely, tell a customer experience, personal, that speaks to people, use storytelling. A story always speaks more to Internet users than a list of skills or technical specificities. Analyze your target carefully: who are you talking to? Is this content written for a parent? Or for an expert who will need a lot of details and technical specifications to know if your product / service is the one that corresponds to his need / problem. To sum up: Prioritize your content and be organized. This will help your readers and search engines to understand what’s important in your content faster. Quote, create links to sites with authority (administrative sites, wikipedia, etc.). Repeat yourself. We explain to you from an early age that you should use synonyms in your texts and not repeat the same words. But search engines need this repetition, even if they understand the synonyms. Conversely, do not over-optimize! Don’t keyword stuffing  !

Popularity, or netlinking.

As we indicated to you above, the number one criterion of positioning, for SEO, was previously the number of links pointing to a site. It gives us rise to the development of various techniques for acquiring it. For example, one of the first ways to receive links was to list your site in a directory (hence the French term SEO). These are also developed what are called farm links, sites creating links in large quantities to sites. Usually these also benefit from a whole network, in order to maximize the effect even more, the links coming from different URLs. But this is all a thing of the past. Today it is better to bet on the quality of the site, the content, and the quality of the linkspointing to your site. Unfortunately, like everywhere, quality comes at a price. Buying quality links has therefore become the norm, from sites with consistency and relevance, but also from bloggers. The most popular strategy today, because it costs less, but takes time, is linkbaiting. It is about creating quality content, as we explained above, and which makes Internet users want to talk about it. And how are they going to talk about it? By sharing, on social networks, on their Twitter and Facebook profiles, or even better, on their personal blog, by writing an article and quoting yourself. This gives you content that is naturally created, consistent and relevant to your business. Quality linksin short, and free! So let’s get to work! Optimize your site and make SEO your main channel for acquiring traffic. And as it is the most profitable, it would be a shame to do without!