The method of using the Internet to advertise your company is web marketing. The use of social media , search engines, blogging, videos, and email are included.
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A Dynamic Strategy

Web marketing consists of using web tools to promote your business and significantly increase its visibility. This involves several elements with the design of a site, the animation of web pages or the redirection of your visitors to the heart of your business by the implementation of interactions.

In the context of a “showcase” website, this interaction can for example take the form of the insertion of a newsletter subscription form or the addition of an incentive button to go and follow your page. Facebook. The objective is to obtain qualified traffic and increase your prospect base and by extension that of your customers.

From Prospect to Ambassador

As web marketing is dynamic marketing, prospects who have become customers will become your best ambassadors as quickly as possible. This support can be provided via the traditional channel of “word of mouth”, but also by reposting your publications.

Web marketing is therefore not a type of one-way marketing, but a tool that integrates your prospects into the heart of your strategy. The notion of influencers perfectly illustrates this system since by advertising a company, former customers who have become influencers contribute more or less directly to the growth of its turnover.

The Three Stages of Web Marketing

Attraction

This step consists, as we have seen above, of increasing the traffic or the number of visitors. Note that nowadays, to attract your prospects, a website although fundamental is far from sufficient. It is advisable to study your targets and their particularities well before committing to a given channel. Once the prospects are attracted masse, we move on to conversion.

Conversion

Concretely, it lies in convincing your visitors to take action. This can be a form to fill out, sending a request for a quote, subscribing to a newsletter or any element allowing you to retrieve data on the visitor.

If you succeed in getting prospects to take this crucial action for your business, they will in turn become distribution channels for your business and your products.

Diffusion

This step is therefore to retain your customers and should not be neglected. In every customer there is a potential ambassador. For this, it is important to make some efforts through social networks, set up promotions and sponsorship campaigns or send satisfaction surveys.

The obvious consequence of this whole process can only be a steady and constant increase in your turnover.

The Role of a Web Agency in Web Marketing
Web agencies make it possible to deploy a whole series of modern web marketing actions to ensure the profitability of a project or a company. In addition to the actions of SEO, web design and content creation already mentioned, there are now tools to boost traffic, leads and the prospect / customer conversion rate of a website. Among these tools offered by web agencies, you have:
Retargeting

A study says that Internet users make a purchase on a website on average at the 7th navigation. It would be ingenious, to keep your prospects coming back, to place a visual of your site on other websites that your prospects will visit after leaving yours.

Native Advertising

By promoting your website in the news feed of their favorite networks, Internet users will have a better chance of landing on your website. And if the visuals you place match their interest and what they will see on your site, their conversion is guaranteed.

Social Media Strategies

Community management is a way of making sure that Internet users discover your website via social networks and not via search only on search engines. Discover the main impacts of social networks on the SEO of your website .

Emails

By setting up a system for collecting emails through a registration form on your page, you can prepare emailing campaigns for your subscribers to inform them of offers or new products. They can then come back to your website after consulting your email. It is therefore reinforced retargeting!

Messaging Systems

Even though email remains the preferred tool for most, there are many other ways to allow a user to contact you: direct line messaging, chatbots, WhatsApp, Messenger, etc.

Your Website Dashboard

A web agency will allow you to keep an eye on parameters such as: number of visits, origin of your Internet users, bounce rate, channels used, pages viewed, duration of visits, etc.

In conclusion, a web agency will not only allow you to have the website you want, but will further help you achieve the business success you are aiming for.