The natural referencing of a website will allow you to generate traffic on your site. Indeed, a website’s interest is that the maximum number sees it of Internet users!

For this, SEO is a very important step to be taken into account.

This is what will determine, among other things, your ranking on the search engines.

Therefore, it is preferable to avoid mistakes and quickly put your SEO strategy in place when creating a website to optimize its organic traffic.

Here are 5 SEO mistakes to avoid when creating your website!

Disregard keywords

The keyword is what the Internet user types when he searches the search engines. Therefore, the search engine must understand that your site responds to the user’s request and that it is the best possible answer.

It would help if you had a specific and relevant keyword. For this, the best is to put yourself in the shoes of your target.

Using less competitive keywords that are part of the long tail is a relevant strategy to consider.

You have understood the keywords are imperative to remember.

All of your content should be related to themes and keywords.

Do not structure your code, do not rewrite its URL, and do not name its images

Consistency in its HTML structure is essential. The article must therefore consist of a title, its content, and then sub-titles.

For this purpose, each article must be composed of an h1 for its title, then small paragraphs separated by sub-titles, h2, h3.

The URL rewriting allows being better positioned on the result page of search engines by placing keywords. This will also make it easier for visitors to read a URL.

While naming your images and filling the alt tag, you will also increase your search engines’ visibility.

Neglecting the content, your page title, and the meta description

Like keywords, there must be relevance between the user’s search and the search result’s relevance.

It is essential to have quality content, the subject must be framed, and it will be important to do semantic research work on your content to increase the relevance of your words.

Your page’s title should show the keyword and indicate to search engines the subject of your page.

In addition to being effective for SEO, the title should arouse the user’s interest and curiosity.

The meta description summarizes your article that will appear on search engines (160 characters maximum).

Therefore, this will be of great importance in the Internet user’s choice to click or not on your page.

This description must be unique for each page.

Always think about the query that the Internet user may have typed on their search engine to be the most relevant in your content, title, and meta-description.

If you want to go further, here is an interesting article on the rules of web content.

Do not make external links and internal meshes

Installing quality external links will allow you to boost your visibility on search engines.

However, it is not the number of links but the quality of the links that will be taken into account.

Building internal links is also a good technique to adopt. The navigation path will then be shortened for the user and Google robots. And the Internet user will be more likely to stay longer on your site.

Consider creating your links with relevant anchor text (anchor text is the text of links pointing to a website.)

You can also use social networks to promote your site. This will allow you to massively share your content and gain visitors to your site.

Do not take into account the speed of your site

The loading speed is taken into account by the search engines. Google integrates the loading speed of the pages of a site in its “ranking” algorithm.

It would therefore be necessary, among other things, to be careful to compress your images well, to set up a cache system, to choose the host that best suits your needs.

To avoid being penalized by Google, you must also have a responsive design site (suitable for mobiles and tablets). Indeed, this criterion is also taken into account in the “ranking” algorithm.

This will allow your Internet users to benefit from your content anywhere, so think about this important criterion when creating your site. It is less complicated to create a responsive design site from the start, so don’t forget to create your site.

If you avoid these five mistakes when creating your website and work seriously and rigorously, you will see progress regarding your site’s ranking in search engines.

SEO is a priority when creating your website. It takes time and the

first results will appear in several months, but these techniques are effective over time and will allow you to have more visitors to your site.

A quick tip: Do not hesitate to use Google Search Console; this very useful tool will allow you to benefit from help in your SEO management and avoid errors. You will be able, among other things, to monitor the good indexing of your site, to have data relating to the loading times of the site and its mobile compatibility, to know the keywords that led Internet users to your site, and many other features to take into account.

You will also have access to penalty warnings. If your site traffic drops, you may find the reason for it thanks to Google Search Console warnings. You now know the 5 mistakes to avoid when creating your website and how to optimize your SEO!

Our SEO services in Pakistan help you to improve your ranking and enhance your traffic. We use cutting-edge tools, techniques, strategies, and trends to help you move up in search engines.