Building your drinks brand may seem like an atypical project, yet more and more entrepreneurs are taking the plunge. But the environment is highly competitive, so your project must be clear, precise, and its implementation carefully considered. We explain how to proceed by deciphering here the 4 main steps to create your drink brand.

The production of natural fruit juices is within everyone’s reach, but mastering this process for commercial purposes is not easy. The mastery of hygiene and conservation measures is the main difficulty facing small African producers. Some producers do not provide enough information about their brands and do not follow up on their productions. In addition, they do not always know to measure ingredients before use.

This new sheet will provide information on the different steps to follow and the information necessary to launch a business manufacturing natural fruit juices.

The necessary knowledge

To get started in the production of fruit juice, it is important to have basic notions in food chemistry, to know the technology applied to the production of fruit juice, the regulations in force at the local and international level, the knowledge of equipment necessary for the production of fruit juices, quality control, and management specific to the production of fruit juices. In addition, it is important to know about the marketing of food products.

How to learn

You can learn from existing companies during internships or in training and production centers such as the Bellomar Learning initiative, which offers support in its premises or online on the production of fruit juices.

How much does it take to get started?

Costs vary depending on the size of the production unit that wants to be started. This takes into account the material, the number of ingredients to use, the type of juice to be produced, the packaging, and the choice of industrial equipment or not. However, for a minimum production of 1000 liters per day, the investment (establishment costs, equipment, small equipment, and furniture, etc.) is 7,825,000 FCFA or 12,000 dollars. As a simple income-generating activity, we can start at the artisanal scale with a sum of 1000 dollars

What material or equipment?

We need personal protective equipment, an electronic scale, a grinder, fruit presses, a mixing tank, a fruit juice filter, a pasteurizer, a filling machine for liquid products, and a capper for semi-industrial production. And means of delivery.

Where to get supplies

Fruit can be obtained from farmers and markets. There are local manufacturers in some countries regarding the material, but we can also source internationally in Europe and Asia.

How to find clients?

Customers are found in markets, supermarkets, and restaurants, catering services, hotels, places of recreation, and schools.

At what point/volume do we become profitable?

A semi-industrial unit is profitable from the production of 1000 liters per day, but everything depends on its raw material supply policy and its distribution network for its finished product.

If you want to know more information about how to start a fruit juice bar business or how to make a juice bar business plan, Contact Maven Business Plans.